SERVICES
UNSHAKABLE DADS
Unshakable Dads is a supplement and lifestyle brand for dads who become dads later in life with intention.
THE SITUATION
CHALLENGE
Unshakable Dads came to us with their brand vision and very first product for launch. We were asked to take Unshakable Dads’ brand dreams and bring them to life.
THE WORK
SOLUTION
DESPOTECH MEDIA team took over all digital marketing and execution across Unshakable Dads brand.
We became Unshakable Dads’ internal DTC team that ideated, designed, developed and managed: Shopify website, Funnels, Paid media, Creative production, Email & SMS, Facebook community and Partnerships
We also provided regular consulting, helped with the offer creation, 3PL onboarding and management, fulfillment execution, partner marketing and strategy.
THE OUTCOME
RESULTS
- Developed a brand new Shopify website and ecommerce store
- Created an irresistible offer and developed a high-converting landing page
- Built a sales funnel with upsells to increase AOV
- Generated leads and acquired new customers through paid advertising
- Grew the email list and private Facebook community
- Executed a product launch email marketing campaign
- Launched Morning Boost, Unshakable Dads’ first product
